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Title:How to promote your podcast on social media
Duration:04:01
Viewed:14,598
Published:10-08-2020
Source:Youtube

🤔 Sharon from the All God's Women podcast asks, "How can use social media to introduce audiences to your podcast and encourage them to subscribe, download, and listen to it?" 🎧 You can listen to Sharon's podcast at sharonwilharm.com/all-gods-women/ TL;DR Social media platforms like Facebook, Instagram, Twitter, and LinkedIn can help you find new podcast listeners and provide ways for your existing listeners to share new episodes with their friends. In this episode, we'll breakdown which podcast marketing strategies work best for social media and tell you what to include in your posts. #1. Start with one platform It's tempting to try and promote your podcast everywhere, but doing that will only stress you out and make you feel overwhelmed. Instead, choose the platform that's the most popular with your current listeners and focus on that one. #2. Create teaser content Rather than uploading your entire podcast episode to social media, focus on creating teaser content that whets their appetite and encourages them to listen to the full episode in a podcast listening app. A good teaser post contains a visual element like graphic or audiogram, a hook like a question or statement to get them interested, and a direct link to go listen to the episode. Check out Buzzsprout's Visual Soundbites to easily make short animated videos using your podcast audio. ✅ www.buzzsprout.com/help/57-setup-video-soundbite #3. Which link should you use? When promoting your podcast on social media, use a link to that particular episode on your podcast website. That way anyone can listen to it, no matter device their using, and they can look for the episode in their podcast app if they want to listen to it there instead. Record your podcasting question at www.speakpipe.com/buzzsprout to be featured on a future episode. Review Podcasting Q&A in Podchaser to let us know what you think of the show ✅ www.podchaser.com/podcasts/podcasting-qa-859980 ==== Time Stamps ==== 00:00 - Introduction 00:14 - "How do you promote on social media?" 01:05 - Focus on one platform 01:56 - Create teaser content 03:10 - The best link to include =================== INTERESTED IN STARTING A PODCAST? You can watch our "How to Start a Podcast" video series to get up and running in no time: bit.ly/2L25sAW Start your podcast for free with Buzzsprout at bit.ly/2pGU2ux

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