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Title:Shondell Varcianna on Content That Connects
Duration:28:04
Viewed:1,301
Published:16-09-2020
Source:Youtube

Episode 019 of the Credit Union Business News Podcast CEO & Founder of Varci Media, Shondell Varcianna, explains that the best content is subject matter that your members actually want rather than what your executive team or board want. She enlightens financial institutions that the best brands know their audience like their best friends. Learn more about Shondell at www.varcimedia.com. Learn more about Credit Union Business News at creditunionbusiness.com. Suggestions for the CU Business News Podcast can be directed to Tim O’Hara at Tim@CUBusiness.com or Ken Bator at Kbator@BTCInc.net. Learn more about the sponsor of this episode, Bator Training & Consulting, at btcinc.net/

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