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Title:Minnatte Life
Duration:01:01
Viewed:42,679
Published:19-12-2021
Source:Youtube

To take entertainment, excitement and enthusiasm to the highest level, one of India's largest NBFCs, Muthoot FinCorp, and the world's leading streaming entertainment service Netflix joined hands to celebrate the launch of the first Malayalam Super Hero movie, Minnal Murali, with a multilingual promotional campaign - Minnatte Life. Organic BPS had the excellent opportunity to conceive and develop the campaign and storyline. The hilarious musical presents the idea of transformation, the core purpose of Muthoot FinCorp. The memorable characters played by Vinay Fort, Madonna Sebastian and Hareesh Kanaran get hit by the 'lightning of change', and their lives miraculously transform in a flash. Thank you Muthoot FinCorp and Netflix leadership for the confidence in our idea. Watch the Malayalam version of this entertaining film 'Minnatte Life' once, and we are sure you will keep watching it again and again. Client: Muthoot FinCorp & Netflix Brand Mentor: Dileep Narayanan Concept and script: Jimmy Thomas Agency Team: Beena, Bastin Sunil, Sarith, Joby, Sameera, Jayakrishnan, Madhu Direction: Basil Joseph Camera: Jomon T. John Music: Shaan Rahman Cast: Vinay Fort, Madonna Sebastian & Hareesh Kanaran Production: BLOT Picture Company, Bangalore

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