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Title:Harvard i-lab | Startup Secrets: Go to Market Strategies
Duration:02:09:31
Viewed:0
Published:03-01-2013
Source:Youtube

Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach. Learn more about the Harvard Innovation Lab at i-lab.harvard.edu/ and follow us on Twitter at twitter.com/innovationlab and like us on Facebook at www.facebook.com/harvardinnovationlab

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