Title | : | How to Host a Successful Virtual Product Launch |
Duration | : | 41:22 |
Viewed | : | 334 |
Published | : | 26-02-2021 |
Source | : | Youtube |
Laura Cummins, Assistant Vice President of Integrated Communications at SkinCeuticals, and Dera Lee, Founder of Dera Lee Productions, joined The Vendry for this behind-the-scenes look at how they teamed up to create a successful virtual launch for SkinCeuticals groundbreaking new antioxidant, Silymarin CF.
The team came together to create a one of a kind virtual event experience for 120 beauty influencers and editors. An immersive, three dimensional SkinCeuticals environment, live streaming, and custom mailers were all developed to captivate and promote engagement sharing the brand's story on why they are the antioxidant authority and their latest innovation - six years in the making.
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